EL BOLETIN DE INGLES
AMERICANO PREFERIDO POR LOS HISPANOPARLANTES |
OM
News # 109 - Delivered to 58.463 subscribers |
ISSN 1668-4877 August 1, 2005 |
Hi everybody.
In this issue an interesting mp3 audio article for download with full
transcription and bilingual glossary, and our choice of interesting links
to visit and learn. If you like our portal, please
CLICK
HERE AND RATE US.
See you again on August 15.
Hola a tod@s. En esta
entrega, un artículo sonoro mp3 para descargar
con la transcripción completa y glosario bilingüe, además de nuestra
selección de enlaces interesantes para visitar y aprender. Si te agrada nuestro portal,
PULSA
AQUÍ Y CALIFÍCANOS.
Nos vemos nuevamente el 15 de
Agosto. |
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A BUSINESS CONSULTANT
SPEAKS.
Mrs. Elizabeth Kenser -a business consultant from New York- talks about
the most important factors to consider if you like to open a restaurant.
Let's listen to her advice ...
HABLA UNA CONSULTORA DE NEGOCIOS.
La Sra. Elizabeth Kenser -consultora de negocios en Nueva York- habla
sobre los factores importantes a tener en cuenta si se desea abrir un
restaurante. Escuchemos su consejo ... |
CLICK HERE TO DOWNLOAD THE AUDIO FILE
/ PULSA AQUÍ PARA DESCARGAR EL AUDIO
This audio file is only
available for our subscribers. Downloadable until August 15, 2005.
Este archivo sonoro está disponible sólo para suscriptores.
Descargable hasta Agosto 15, 2005. |
Well, the restaurant business is very competitive, so one factor
that's very important is to develop a concept for the restaurant, a strategy
that distinguishes the restaurant from its
competitors. What will make the
restaurant different? How will it be better than other restaurants in the
area? |
Another important factor is the
location. It's important to do some
research
and find out how many cars
drive past the site every day and also how many
pedestrians walk by. You want the restaurant to be
known to people so it needs
to be in a location that's frequented by business people, local people in the
neighborhood, as well as visitors. |
Finally, promotion is also crucial. You need to decide how you're
going to attract first-time customers into the restaurant: through radio
advertisements, through newspapers or magazines, for example. Or maybe through
a form of direct marketing, such as sending out promotional material to
potential customers, offering them a free drink or a
meal coupon, or something
like that. |
GLOSSARY:
competitors:
rivals (competencia, competidores); area: a particular geographical quarter in the city (barrio, zona); location: emplacement (emplazamiento, ubicación); research: investigation (análisis, investigación); find out: discover (averiguar); drive past:
circulate (pasan, circulan); pedestrians: passers-by (peatones); known: famous (conocido, famoso); neighborhood:
vicinity, surrounding area (vecindario); crucial: relevant (fundamental); advertisements: public promotion of services or products (avisos publicitarios); meal coupon:
luncheon ticket (cupón de cortesía para una comida). |
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